I'm going to be blunt...People opening your emails is not your win.  It is a win, yes, but it's not the ultimate steps that are required to call an email a success.  So, I guess that poses the question, "What is the win?"  It's getting the recipient of your email to follow through with the next steps that are needed.  That can be a very wide variety of things but having a client complete the next steps to keep the momentum moving forward is vital.  That's where a CTA or Call to Action comes into play.  If you've never heard of a CTA before...that's okay.  We've got you.  Here are some of the things you'll walk away from this course with:

• What is a CTA(Call to Action)
• Why is a CTA important
• How do I use BombBomb's in-video CTA feature
• When are other people using CTAs to win?
• Tips and Tricks

What you'll Learn: By the end of this quick course, you'll not only understand the importance of a CTA but also how to implement a strong one within your messages and videos.

Estimated time to Completion: 14 minutes

What you Need: Just you, access to your BombBomb account, and possible link/website you might want to drive people to.